This Privacy Policy is current as of December 10, 2024 and complies with all applicable data protection regulations in Spain and the European Union, as well as with the policies required for the use of third party services such as Google Ads.

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Commitment to Privacy
At cARTEm, we take the protection of your personal data very seriously. Our mission is to ensure transparency, security and regulatory compliance in the processing of your data, respecting your rights at all times.

Responsible for the treatment
The person responsible for the processing of your personal data is Ediciones de Arte y Bibliofilia, S.A., domiciled at C/ Rúa Mayor 43-47, 1º derecha, 37008 Salamanca (Spain), and contact e-mail address [email protected].

Personal Data We Collect
We may collect the following categories of personal data through forms, interactions on our website or contracted services:

• Identification data: Name, surname, address, e-mail and telephone number.
• Financial and billing data: Information related to payments and transactions.
• Browsing data: Information collected through cookies, such as IP address, location and behavior on the website.
• Advertising campaign data: Information used for custom audiences and customer lists in Google Ads.
  
  

Purposes of Processing
We use your personal data for the following purposes:

• Management of the contractual relationship: Processing orders, issuing invoices and guaranteeing the contracted service.
• Customer service: Responding to inquiries, requests for information and complaints.
• Commercial communications: Send newsletters and personalized promotions about our products and services, always under your consent.
• Personalized advertising in Google Ads: Create customer lists based on conversions for personalized audiences, in accordance with Google Ads policies and the RGPD.
  
  

Google Ads Data Usage
To improve our advertising campaigns, we share data with Google Ads under the following conditions:

• Compliance with Google policies: We confirm that data is collected and shared in compliance with customer list segmentation policies.
• Explicit consent: We state in our privacy policy that we share customer data with third parties to provide services on our behalf, always obtaining your consent where required by law or Google's policies, including Google's EU User Consent Policies.
• Limiting the use of data: The data uploaded to Google Ads is used exclusively to search for matches between your clients and Google accounts, ensuring that our campaigns comply with established policies.
• Data Processor: Google acts as a «data processor» according to the Google Advertising Data Processing Terms included in the Google Ads terms of service.
• Legal notices: We confirm that the contact information of our main responsible, data protection officer and representative in the European Union (if applicable) is up to date to receive legal notifications.
  
  

Legal Basis for Processing
The processing of your data is based on:

• Execution of a contract: To provide the requested services.
• Fulfillment of legal obligations: Invoicing, data conservation and attention to claims.
• Explicit consent: For the sending of commercial communications and the use of data in advertising campaigns.
  
  

Data Retention
Your personal data will be kept for as long as there is an active contractual or commercial relationship. Subsequently, they will be kept blocked for the periods required by current legislation. Data used for personalized advertising will be deleted when you withdraw your consent.

International Data Transfers
If we share your personal data with suppliers located outside the European Economic Area (EEA), we will do so by ensuring an adequate level of protection by:

• European Commission adequacy decisions.
• Standard contractual clauses approved by the European Commission.
  
  

Data Security
We have implemented technical and organizational measures to protect your personal data from unauthorized access, loss, alteration or disclosure.

User Rights
As the owner of the data, you can exercise the following rights:

• Access: Know what data we are processing.
• Rectification: Correct inaccurate or incomplete data.
• Deletion: Request the deletion of your personal data.
• Opposition: Oppose the processing of your data in certain circumstances.
• Portability: Obtain your data in a structured format and transfer it to another data controller.
• Withdraw consent: Withdraw your authorization for treatment at any time.
  
  

To exercise these rights, you can contact us at [email protected] or by mail to our physical address.

Cookies and Similar Technologies
This website uses cookies to improve the user experience and personalize content. You can manage your preferences in the cookies banner available when accessing the site.

Modifications to the Privacy Policy
We reserve the right to modify this policy at any time. Changes will be posted on our website and if significant, affected users will be notified.

Contact
If you have any questions or concerns about this Privacy Policy, you may contact us at [email protected].